7 Steps to Drive Marketing ROI

Posted by Brandi McElhatten

Apr 19, 2016 2:10:18 PM

 

Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase “not so long ago” refers to 6 months ago. Ok, ok - maybe not 6 months ago per se. The fact is that it is continually harder for a company to get its message out to who it’s trying to reach. A good Marketing professional knows what content generates a response, and what generates clicks.

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Topics: Marketing, ROI, CRM, eBook

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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