It’s hard to believe that Content Marketing World has come and gone for another year. It seems to fly by faster each year. But, as always, there was a ton of information packed into just a few days. It’s no wonder that we all leave inspired, motivated … and a bit dazed. It's the perfect opportunity to ask questions of the experts and learn the right ways to incorporate a content marketing strategy into your business. 

Topics: content marketing

 

There are quite a few assumptions people make about the “right” way to reach engineers.

In fact, at some recent focus groups on marketing to engineers conducted by two of our clients, there were a variety of surprises that came up that, in the end, shouldn’t have been surprises at all.  But that’s the beauty of research – when you actually go outside the building instead of talking only to each other, customers in fact say the darndest things.

Here are several common themes, or “surprises,” we’ve been hearing from our engineering customer targets:

Topics: advertising, content marketing, marketing to engineers

Goldstein Group Communications, Inc. (GGC) was named the winner in the PR News’ Agency Elite Awards in the category of Content Marketing, in connection with the agency’s work for its client Littelfuse and its Speed2Design (www.speed2design.com) campaign. The Agency Elite Awards is an international competition judged by corporate agency and academic leaders in the field as well as by the staff of PR News.  Winners are chosen based on creativity, innovation, sound planning, implementation and outcomes.

Topics: Littelfuse, content marketing, Goldstein Group Communications, Content Marketing Award

Not too long ago, I was working with a couple of hobby sites and realized that, while they would pull up in the top results on Google for the past several months for specific longtail keywords and even nonsensical terms, they were now pushed down to the bottom of page one, page 2, or even page three.

Topics: SEO, content marketing

The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa.  They routinely publish the most relevant and accurate data about trends and directions for our industry that help B-to-B marketers make the right calls in where to invest time and dollars for improving ROI.

Topics: social media, SEO, PPC, website, content marketing