Top Secret B2B Marketing Fitness Program Revealed!

Posted by Loren Meck

Aug 4, 2015 2:06:00 PM

Disclaimer: Consult with your primary care physician before beginning any fitness program. The following recommendations are my own. Your results may vary. Oh, and your physician probably won’t have any valuable advice about your B2B marketing fitness. That’s where I come in.

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Topics: Marketing, B2B, social media, Inbound Marketing, content, podcasts

Five things your customers are trying to tell you. Are you listening?

Posted by Joel Goldstein

Jul 7, 2015 7:12:00 PM

I’ve seen a few research studies recently that underscore how we should think about B2B marketing and what customers are trying to tell you as a marketer.

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Topics: Marketing, B2B, content

19 Ideas for Blog Topics? There Can’t POSSIBLY Be That Much For Me To Write About

Posted by Joel Goldstein

Mar 20, 2014 3:51:00 PM

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Topics: blog, content, blogging

Marketing Budgets for 2014: Where to Spend, What Drives ROI

Posted by Joel Goldstein

Jan 16, 2014 4:25:00 PM

It’s the natural time of year to talk about how to spend marketing dollars.  As we make our plans for next year, it’s common to look for new concepts, new trends and directions, and to pay attention to what others are doing for clues about what’s working and what’s not.  That’s really the big challenge – marketing is so in-flux today, that the list of programs that always work is rapidly evolving and quite frankly different from company to company.  So we’re all paying close attention to what we can learn from others’ experiences and how to apply that to our own spending decisions.

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Topics: social media, email marketing, 2014 ad planning, mobile marketing, Goldstein Group Communications, business-to-business, content

B-to-B Marketing: 10th Idea for 2014

Posted by Joel Goldstein

Jan 6, 2014 10:17:00 AM


Allocating more budget to content creation
. A friend began a marketing automation campaign, installed the software, was ready to go, and came to a screeching stop. “I didn’t realize,” he said to me later, “how much content I really needed to make these programs effective.” Although that’s true, that’s not necessarily new to engineering marketing. We’ve always known that engineers crave information. They love app notes, tutorials, handbooks, white papers, because there’s so much to learn, and technology evolves so rapidly. It just means that sending out catalogs can’t be our primary lead generation tool any longer, and that we have to devote more time and effort to creating other content – white papers, videos, infographics, etc. – that’s educational and engaging. So companies will be devoting more budget allocation to those items, and less to traditional marketing like print advertising. And that’s been taking place for quite a while now, of course.

    However, a word of caution: content quality is still important. Some companies have begun to hire low quality bloggers to generate reams of content for a penny a word. That’s not going to work in an engineering world. The quality of what you publish speaks to the quality of your product or service. Don’t take shortcuts. It hasn’t worked before, and it won’t reflect well on your brand.

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    Topics: 2014 ad planning, Goldstein Group Communications, business-to-business, content

    About Us and this Blog:

    At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

    We call it Measurably Better Marketing. 

     

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