Jul 17, 2014 3:36:00 PM
Jul 10, 2014 9:30:00 AM
What is CASL?
Canadian Anti-Spam Legislation took effect July 1, 2014 with new restrictions about what permissions – consent -- companies must obtain before they can email customers and prospects. While it was really created to stop those mass consumer spammers from dropping 1 million emails at a time, it does contain a few provisions legitimate b-to-b marketers have to account for.
At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.
We call it Measurably Better Marketing.