There’s no question about it: CASL is a new frustration for legitimate marketers.
In
Understanding the CASL Hassle, we’ve addressed a number of the FAQs related to the new Canada Anti-Spam Law. Now that you’re informed, the next step is to decide what to do about it.
One Really Good Thing about CASL and Five Ways to Use It
Jul 17, 2014 3:36:00 PM
Topics: email marketing, CASL, Goldstein Group Communications
Understanding the CASL Hassle: FAQs We All Seem To Be Asking
Jul 10, 2014 9:30:00 AM
What is CASL?
Canadian Anti-Spam Legislation took effect July 1, 2014 with new restrictions about what permissions – consent -- companies must obtain before they can email customers and prospects. While it was really created to stop those mass consumer spammers from dropping 1 million emails at a time, it does contain a few provisions legitimate b-to-b marketers have to account for.
Topics: email marketing, CASL, Goldstein Group Communications