GGC Blog | Budgeting

2019 Budget Planner: 5 Key Questions to Ask

Oct 23, 2018 2:27:42 PM

It’s that time of year, when B2B marketers create their big ideas and big plans for market domination in 2019.

And as every good marketer knows, next year’s plans begin with a review of this year: what campaigns worked and what didn’t? For most B2B marketers and for most companies, 2018 was a good year. Customers were buying, and many companies will finish 2018 with solid gains in revenue and likely profitability. Marketers are faced with that never-ending challenge – sure, this year was good. But what will you do for me NEXT year? How do we ensure that you don’t lose the traction that was gained last year?

Topics: White Paper, digital marketing, Budgeting

2017 B-to-B Marketing Budget Review

Posted by Brandi McElhatten

Nov 18, 2016 1:47:38 PM

It’s that time of year for b-to-b businesses - and there are a few things to consider before your company begins implementing your 2017 Marketing Budget.

You’ve made your budget, but are your numbers good? According to the annual CMO (Chief Marketing Officer) Survey the magic number to budget is 7.5% of your annual revenue. The US Small Business Administration concurs with their percentage being 7 – 8% of revenue.

The landscape for sales and marketing is more competitive

Topics: Marketing, Budgeting

Happy New Year from Goldstein Group

Posted by Joel Goldstein

Dec 30, 2015 1:34:23 PM

All of us at Goldstein Group Communications would like to wish you a Happy New Year. It has been our pleasure posting marketing tips throughout the year to help you reach your marketing goals. We wish you a prosperous and wonderful 2016!

If you haven’t put together your 2016 Marketing Budgets yet, you might be interested in downloading our eBook on this subject.

Where should you spend your 2016 marketing budget? Where will you get the most impact? Our ebook walks through a few tips:

Topics: Marketing, B2B, Budgeting, Goldstein Group Communications