2017 B-to-B Marketing Budget Review

Posted by Brandi McElhatten

Nov 18, 2016 1:47:38 PM


It’s that time of year for b-to-b businesses - and there are a few things to consider before your company begins implementing your 2017 Marketing Budget.

You’ve made your budget, but are your numbers good? According to the annual CMO (Chief Marketing Officer) Survey the magic number to budget is 7.5% of your annual revenue. The US Small Business Administration concurs with their percentage being 7 – 8% of revenue.

The landscape for sales and marketing is more competitive

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Topics: Marketing, Budgeting

Happy New Year from Goldstein Group

Posted by Joel Goldstein

Dec 30, 2015 1:34:23 PM

All of us at Goldstein Group Communications would like to wish you a Happy New Year.  It has been our pleasure posting marketing tips throughout the year to help you reach your marketing goals.  We wish you a prosperous and wonderful 2016!

If you haven’t put together your 2016 Marketing Budgets yet, you might be interested in downloading our eBook on this subject.

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

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Topics: Marketing, B2B, Budgeting, Goldstein Group Communications

2016 Marketing Budgets:  How Much to Spend, and Where to Spend It

Posted by Joel Goldstein

Nov 30, 2015 11:00:39 AM

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

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Topics: Marketing, B2B, ROI, Budgeting, Goldstein Group Communications, Joel Goldstein

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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