Featured Snippets AKA Yes, Another Term for Marketers to Learn.

Posted by Brandi McElhatten

Jun 13, 2019 11:48:12 AM

As a social media and content specialist at Goldstein Group Communications, I work alongside a lot of great Account Managers and other tech “hyper-specialists.” Anyone in B2B Marketing knows that it’s an ever-changing field made up of a lot of different components. And not everyone in Marketing is a whiz at every one of those components, which is why we have specialists.

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Topics: search engine optimization, digital marketing, Education, B2B Marketing

Choosing a B2B Marketing Agency: Six Things You’re Not Likely to Hear in an Agency Pitch.

Posted by Joel Goldstein

May 30, 2019 12:15:00 PM

Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firm you’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what they DON’T sayIn our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit 

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Topics: White Paper, B2B Marketing, B2B Agency

When Marketing to Engineers, It's Important to Make the Right B2B Agency Selection.

Posted by Joel Goldstein

May 16, 2019 1:38:20 PM

A friend was beginning a search for a new marketing firm, and he asked me for criteria in picking the right agency. 

How to choose, he asked?  What should I look for? 

Hiring an agency is EXACTLY like hiring an employee. Because of the intimate, mission-critical nature of marketing, your agency isn’t really just a vendor like a landscaper or janitorial service for your building. Rather, they’re a critical expert tied to the very heartbeat of your business – driving your sales funnel. 

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Topics: B2B Marketing, B2B Agency

The 8 Core Elements Every B2B Marketing Program Must Have

Posted by Joel Goldstein

May 3, 2019 11:26:29 AM

A client me asked recently to talk to his team about B2B marketing, and what’s changed. “What are other companies doing that we should be doing? I don’t know what I don’t know,” he said.

Fair enough. Marketing today is particularly difficult for many execs to keep pace with, since it’s rapidly changing. Right now, many wonder what works in marketing, and just where can they find the best ROI. So here are a few observations we feel are common to every B2B marketing effort. If I’m going to build a program for anyone, these are the elements that would go into any foundation.

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Topics: B2B Marketing

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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