You have a blog and you post at regular intervals. Great, lots of companies do.

But oh, finding those topics …

Probably the most difficult part of maintaining a B2B blog is finding appropriate topics. Everyone’s got a few good ideas. But you have to feed the beast all the time and it’s hard to write blogs that don’t eventually sound the same.  And believe me, everyone’s getting tired of the formulaic headlines about “3 ideas for this” and “5 tips for that.”

However, there are several topics that any company can cover on its blog in a way that’s fresh, has impact, and ties to the brand. They not only provide a variety of content, but they also help tell the story of your brand and why it stands out from the competition.

Check out this list of B2B blog ideas.

Topics: B2B, blogging, B2B Marketing

Goldstein Group is proud to have taken home the Gold Rock, top honors, in the Technical Article category of the 2019 PRSA Cleveland Rocks Awards competition.

Topics: B2B, lead generation, Inbound Marketing, marketing to engineers, content marketing, Lead nurturing, Integrated Marketing, business-to-business, White Paper, B2B Marketing

From CAN-SPAM to GDPR, B2B marketers are no strangers to privacy and data regulations. As technology evolves, so do consumer expectations regarding how and when they can be contacted by brands, as well as what those brands can or cannot do with their information. 

Topics: B2B Marketing

Topics: engineers, White Paper, B2B Marketing, 2020 Media Planning, market engineers

Topics: Google AdWords, PPC, B2B Marketing, featured snippets

Today we are throwing it back to this summer when Scott McAfferty from WTWH Media visited our offices to talk about how companies are using AI and marketing automation to leverage marketing impact.  

Artificial intelligence is being used within marketing to reach current and prospective customers by creating programs that align with users’ content affinities to drive ROI. AI for marketing is in its early stages and tech tool developers pitch that their tools will have a great deal of impact in how we can find leads, nurture them, and convert them into customers. There is still a lot to learn, though. “While over 80% of marketers have used AI in some way, only 15% are using it effectively. “ (Source) 

Topics: Education, marketing to millennials, B2B Marketing

Happy Fall! We can't believe it's the end of October already and 2020 is right around the corner. We are busy preparing for the year ahead and looking back on everything we learned in 2019. 

Topics: Inbound Marketing, digital marketing, B2B Marketing

Marketing today can be daunting. We see clients struggle with trying to figure out what works in digital marketing and how to boost their ROI.

Everyone’s trying to draw that straight line from marketing to sales, and we’re working hard with them to connect those dots! In fact, we’ve learned over time that reducing the cost of marketing involves not just making the sales funnel bigger, but also making it work more efficiently.

Topics: digital marketing, B2B Marketing

As a social media and content specialist at Goldstein Group Communications, I work alongside a lot of great Account Managers and other tech “hyper-specialists.” Anyone in B2B Marketing knows that it’s an ever-changing field made up of a lot of different components. And not everyone in Marketing is a whiz at every one of those components, which is why we have specialists.

Topics: search engine optimization, digital marketing, Education, B2B Marketing

Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firm you’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what they DON’T say. In our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit.  

Topics: White Paper, B2B Marketing, B2B Agency