Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firm you’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what they DON’T say. In our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit.  

A friend was beginning a search for a new marketing firm, and he asked me for criteria in picking the right agency. 

How to choose, he asked?  What should I look for? 

Hiring an agency is EXACTLY like hiring an employee. Because of the intimate, mission-critical nature of marketing, your agency isn’t really just a vendor like a landscaper or janitorial service for your building. Rather, they’re a critical expert tied to the very heartbeat of your business – driving your sales funnel.