Jul 14, 2015 12:56:00 PM
My colleague Tom Andel, one of our agency’s account managers, wrote recently about Native Advertising. That’s the increasingly popular practice of magazines, newspapers and websites running articles, video and infographics written by advertisers and labeled as “Sponsored Content” or “Paid Content.”
Topics: B2B, native advertising, Goldstein Group Communications, advertorial
Jul 14, 2015 12:09:00 PM
More than a half century ago, advertising guru David Ogilvy gave this sage advice:
Topics: B2B, native advertising, editorial, Goldstein Group Communications, advertorial