The athletes in Sochi aren’t the only ones who perform at a high level – we all do as marketers. So if we all understand that proving ROI in marketing is senior management’s #1 concerns, which every study says is the case, it’s worthwhile to use the Olympic season as an opportunity to benchmark your own performance. Would you score a 10 on your last trade show? Is your website performing at the level of a true gold medalist? Are your email rates stable or declining, and what’s typical?