Apr 1, 2014 2:12:00 PM
Feb 19, 2014 10:09:00 AM
Have you set your 2014 objectives yet for marketing? Most of us have. But beyond publishing a list of campaigns and trade shows, have you identified the math behind your programs? Every meaningful business initiative can always be translated into KPIs, or Key Performance Indicators, even marketing, especially marketing. So what are your marketing KPIs?
Feb 14, 2014 8:30:00 AM
Email inboxes have become a true horror story for many of us. The flood continues, and it’s getting to be a daily chore to manage the flow of information. So that presents a problem for those of us who rely on email marketing as an important lever of lead generation. In fact, for the last few years, most companies have seen a steady decline in click through rates from a 6% overage to something more in the 3% range.
Feb 10, 2014 12:09:00 PM
The athletes in Sochi aren’t the only ones who perform at a high level – we all do as marketers. So if we all understand that proving ROI in marketing is senior management’s #1 concerns, which every study says is the case, it’s worthwhile to use the Olympic season as an opportunity to benchmark your own performance. Would you score a 10 on your last trade show? Is your website performing at the level of a true gold medalist? Are your email rates stable or declining, and what’s typical?
Feb 4, 2014 1:52:00 PM
“Marketing is too important to be left to the Marketing Department.”
David Packard, co-founder, Hewlett Packard
Is David Packard saying marketing professionals don’t have anything to contribute? Of course not. He’s pointing to the underlying priority marketing must have throughout every fiber of a successful company. If marketing is thought to be the concern of only a portion of the company’s workforce, of just one department, that company will suffer an endless string of both missteps and missed opportunities. As we all begin to plan for 2014, think about not just your activities, but how you embed the culture of marketing throughout your entire company.
Jan 29, 2014 11:22:00 AM
Jan 28, 2014 2:13:00 PM
At the end of the day, if we help engineers do their jobs better, we’ll be valuable to them. But we have to get in front of them first, and we have to push our ideas to the clever, engaging side of what we produce rather than just packaging everything in text. Try new ideas. Approach your prospects from the left instead of the right for a change. The best part of marketing for 2014 is that, because so much of it is online, we can see what works in an instant. The analytics drive us to what works, with none of the guesswork of the past. It’s a great time to be in marketing!
Jan 21, 2014 2:50:00 PM
Jan 16, 2014 4:25:00 PM
It’s the natural time of year to talk about how to spend marketing dollars. As we make our plans for next year, it’s common to look for new concepts, new trends and directions, and to pay attention to what others are doing for clues about what’s working and what’s not. That’s really the big challenge – marketing is so in-flux today, that the list of programs that always work is rapidly evolving and quite frankly different from company to company. So we’re all paying close attention to what we can learn from others’ experiences and how to apply that to our own spending decisions.
Jan 7, 2014 12:01:00 PM
I collect marketing experiences. I love hearing stories about what works for companies, and what doesn’t, because everything’s changing so rapidly today that the list of “marketing must-haves” is quite a moving target today.
So, as we move into 2014 and finalize our plans, here’s a few things we’re hearing from the front lines of some of our most clever client marketers and media partners:
At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.
We call it Measurably Better Marketing.