Goldstein Group Communications (GGC) announced that it has added Kendall Krawchuk as marketing manager to its growing team of marketing experts. With more than eight years’ experience in the private and public sectors, Krawchuk will focus on marketing strategy, industry intelligence, marketing analytics and demand generation for the agency’s growing roster of manufacturing and engineering clients.
“Kendall is a seasoned marketing expert with a proven history of driving growth and momentum across many industries,” said agency President Joel Goldstein. “Her success building brands and multi-channel campaigns will be instrumental in delivering superior marketing strategies to our clients.” Before joining Goldstein Group, Krawchuk served as product marketing manager at a global provider of property and investment management software, where she built the go-to-market strategy for several product acquisitions and launches, as well as the positioning and rebranding of an entire solution suite. Krawchuk holds a Bachelor of Arts from Kenyon College, a Master’s Degree from Northwestern University and was a Fulbright Scholar with the US Department of State.
Goldstein Group Communications (GGC) creates high impact branding and lead generation programs for b-to-b companies that are seeking more powerful ways to find and keep customers. GGC was founded in 1992 as a public relations agency and today represents both entrepreneurial and billion-dollar multi-national firms throughout the country, with 50% of revenues coming from clients outside Ohio. GGC combines both left-brain analytics with right-brain creativity to provide a powerful marketing approach that leads to “Measurably Better Marketing.”