Trends / Stats Report for 2018 B2B Marketing Budgets

Building an IMPACT budget for marketing used to be an exercise in guesswork, but now is far more predictable and measurable.  Our latest eBook lists the critical industry benchmarks on how much other B2B marketers spend, and where they spend it for the best results. It answers the critical questions every CEO asks, and every marketer needs to know:

  • How much do companies that look like ours spend on marketing?
  • Should we continue to tail off spending on traditional media and trade shows?
  • What are the top 5 types of content that are generating the best ROI?
  • Should this be the year we move to Amazon sales, or build out our website’s online store?
  • If email response rates continue to decline, what will replace it for lead generation?
  • Is social media really worth my time?
  • What’s my true cost/quote, and how can I reduce the days-to-close in my sales pipeline?

Our latest eBook has all the stats along with a budget template to help you build your 2018 program, one that will show you results, not empty stats that don’t convert to sales.

Complete the form to get your free copy.

 

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