Our new eBook gets you hip to Millennial speak and walks you through important decision-making factors when marketing to millennials. Learn how to modernize your approach to messaging and stay relevant with this fast-moving crowd.
In the eBook you’ll learn:
Characteristics of Millennials you’ll be surprised to hear
What kind of information they expect to get from companies and the buying experience
How they find new products and companies to work with
What they find credible and a “turn-off” about various products/companie
How they’re different from Baby Boomers
What changes companies need to make in their b-to-b marketing programs