Goldstein Group’s communications manager, Rachel Kerstetter, successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation.
The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession. Candidates must successfully complete the rigorous process, including presenting her portfolio in a Panel Presentation of three Accredited professionals and sitting for a computer-based Examination. Rachel did not allow a global pandemic to hamper her pursuit of Accreditation and she was one of the first to navigate a fully virtual Panel Presentation.
Accreditation in Public Relation’s fundamental purpose is to unify and advance the public relations profession by identifying those who have demonstrated broad knowledge, experience, and professional judgment in the field. The Examination for Accreditation in Public Relations measures knowledge, skills, and abilities in the practice of public relations, which includes communication theory, planning, management science and ethics. It is structured in such a way that a candidate must have several years of professional experience to attain this Accreditation.
The APR program is overseen by the Universal Accreditation Board, established in 1998 and now comprised of nine national, regional, and industry-specific public relations organizations. The program is administered by the Public Relations Society of America.
Today, fewer than 2% of public relations practitioners have successfully earned this voluntary certification. It is a symbol of distinction and professionalism to be able to use the APR designation.
Rachel joined Goldstein Group in 2018. She focuses on communication strategy, content development, media relations and social media strategies for a variety of GGC’s clients. Rachel also holds several certifications from HubSpot, Google and Muck Rack for content marketing, social media, media relations and analytics.