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What keeps marketers up at night? Hoping their bosses don’t find competitors ranking higher on Google than they do!
Google’s algorithm is tricky and always changing, but there are seven basic questions you can answer that will help you beat your competitors in Google organic rankings.
- What is the page authority for your top 10 pages? (You don’t want to make the mistake of only focusing on overall domain authority.)
- Have you uncovered “untapped keywords” by plotting keywords your competitors are optimizing for but you’re not?
- Are you optimizing for keywords that are achievable, with a difficulty score of 40-60%?
- Is your branded organic search traffic compared to non-branded keyword search traffic close to the recommended 50-50-ratio?
- Is your navigation and URL file name structure Google-friendly?
- Do you have instances of duplicate copy on your site (a Google no-no)?
- Do you have the robots.txt and sitemap.xml files on the site so Google can index you properly?
Improving your rankings starts with understanding and benchmarking where you current ranking. Download a sample of our SEO Audit/Competitive Benchmark to see how we can help provide a roadmap for ranking success.
Written by Joel Goldstein:
Goldstein Group agency president who builds “Measurably Better Marketing” programs that create WOW experiences for clients.
