So much is changing about marketing that sometimes it’s hard to know what to prioritize. So turn for advice to the best place possible – your customers! They’re clear on telling us what works, and what doesn’t. Our newest eBook goes through five of the most important suggestions customers are whispering in our ears:
Does the brand matter?
Is message competition getting out of hand?
How building awareness doesn’t replace preference?
How many people decide to buy?
When does the marketer’s job begin and when does the salesperson take over?
See the eBook for the five most important things customers are telling us all:
Written by Joel Goldstein:
Goldstein Group agency president who builds “Measurably Better Marketing” programs that create WOW experiences for clients.