The lead gen campaign you run today will be different than the one you ran 2 years ago.
That’s just a fact. There’s so much new to marketing, everything changes so rapidly, that if you’re a successful marketer you have to consider that your job will be different every two years. Your toolbox will evolve and grow. And that’s the fun of it.
But it’s easy to forget the details, at least for me, so I make lists. And we’ve made one for you here – what’s the checklist of items to make sure you’ve included and thought about in your next inbound marketing lead generation campaign. Did you include the social share buttons? Did you optimize your landing page for search? Did you think carefully about your series of offers, making sure they’re a good blend of top-of-funnel and bottom-of-funnel? And did you include your blog in your campaign’s strategy?
I’m sure you did! But you’ll like this checklist anyway. If nothing else it’s to show to your boss what a good job you’re doing, and how, yes, you’ve thought of everything!
Take a look at our latest checklist and make sure you’ve got all your Is dotted and your Ts crossed -- from the very beginning of a campaign to executing it to reporting the performance of all the components. Think about all the little things that really add up to something big – great results!
So before you get ready to hit the “GO” button on your lead generation campaign download our checklist as your final to-do item. Hope this helps you as much as it has me.
Written by Joel Goldstein: Goldstein Group agency president who builds “Measurably Better Marketing” programs that create WOW experiences for clients.