“Marketing is too important to be left to the Marketing Department.” 
David Packard, co-founder, Hewlett Packard

Is David Packard saying marketing professionals don’t have anything to contribute?  Of course not. He’s pointing to the underlying priority marketing must have throughout every fiber of a successful company. If marketing is thought to be the concern of only a portion of the company’s workforce, of just one department, that company will suffer an endless string of both missteps and missed opportunities.  As we all begin to plan for 2014, think about not just your activities, but how you embed the culture of marketing throughout your entire company.