B-to-B Marketing: 7th Idea for 2014

Posted by Joel Goldstein

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Dec 30, 2013 11:36:00 AM

Think outside the boombox. We all know that banners aren’t the clickb2b marketing machines they used to be. In fact, we don’t even buy top of the page leaderboard banners any longer because they’re just not noticed. But we do apply banners as valuable tools for branding, particularly skyscraper- and boombox-shaped banners. One of my colleagues, Mark Johnson, came up with a very clever banner idea where the boombox shape is filled with a video image and play button as the entire banner graphic, taking advantage of the appeal of video today. So, although banners still play a role in branding and image building, they’re not effective as a strategy for driving traffic and clicks.

Topics: advertising, 2014 ad planning, Goldstein Group Communications

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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