It’s coming – social and mobile. No, wait, it’s already here. Mobile’s long been a play for consumer marketing, but now it’s relevant for B-to-B as well. In fact, our own B-to-B client base saw the portion of tablet and smartphone traffic to their sites just about double in the past 12 months, going from 5.2% in July 2012 to 9.2% one year later. At our agency, every new site today features “responsive design,” so the site automatically re-sizes whether it’s being viewed on a PC, table or phone. And, we’re experimenting with new CRM and lead tracking programs optimized for smartphones that are showing higher participation rates from salespeople, simply because it’s mobile and so much faster and easier to use.

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