Is Your Website Mobile Friendly?

Posted by Cyndi Friedel

Mar 24, 2016 10:30:47 AM

Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings.

So making sure you’re serving up a mobile-friendly website is no longer a nice-to-have for down the road; it’s a have-to-have for today.

Google has announced that at the beginning of May they will give mobile friendly websites even more ranking priority than before.

Klemen Kloboves, a Google Software Engineer, wrote, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Need more convincing? Here’s two stats:

  • As of 2014, there are more mobile phones and computers sold than desktops, according to Morgan Stanley.
  • In 2015 in the US, adults spent more time on digital media than on desktop minutes, 51% to 42%. (Source: KPCB)
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Topics: website, mobile

Are you satisfied with a D- on your website’s report card?

Posted by Joel Goldstein

Dec 22, 2015 4:57:48 PM

In a recently released research report on 26,000 websites, the average scores for SEO are just that bad!

 

 

 

 

 

 

 

 

Want to learn how your website ranks?

Use the amazing Website Grader (https://website.grader.com) powered by HubSpot to see how your site ranks in these important areas:

  • Performance (add lists)
  • Mobile
  • SEO
  • Security
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Topics: SEO, website, mobile

Sure we love our new site. And it’s sending you an important message!

Posted by Joel Goldstein

Jun 18, 2015 1:01:00 PM


A new site.  A new logo.  A new brand statement, “Measurably Better Marketing.”  So what’s
it all mean?

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Topics: website, values, Goldstein Group Communications

We’re More About Resources than Releases

Posted by Tom Andel

May 18, 2015 1:41:00 PM


Welcome to our new site. If you’ve gotten to the “Our Talent” section, I hope you are as impressed as I was at the mix of capabilities we have here. Before accusing me of being an egomaniac (because mine is one of the heads hanging on this page), take me out of this space for a second. Once you do that you’ll see a collection of faces lit up by brains uncorrupted by old-school marketing. That’s a school plastered with boilerplate press releases and filled with old textbooks with chapters on reader service numbers. This crew represents a new class of marketing professionals dedicated to providing a direct conduit into client markets. In fact these folks are more consultants than marketers. They built their expertise from years of immersion in many of the industries Goldstein represents. And though it pains me to say it, they are also becoming invaluable assets to the various trade magazines serving their clients’ markets.

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Topics: B2B, website, Goldstein Group Communications

Is Your Website Mobile Friendly?

Posted by Joel Goldstein

May 8, 2015 11:00:00 AM

On April 21, 2015 Google started to incorporate the mobile friendliness of a website in their ranking algorithm.  According to Google, "this change will have significant impact to search results."  We want to ensure your website is ready for this change, and that's why we're offering a free website assessment.

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Topics: website, mobile, Goldstein Group Communications

Killer Ideas to Build That Website in 2015

Posted by Joel Goldstein

Feb 5, 2015 4:27:00 PM

Are you thinking about a website re-design in 2015?

If so, you will definitely want to read our "Killer Idea" eBook that will help kickstart some cool ideas for your website re-design.  What new tech tools should you think about?  What new marketing principles are working in web-world today?  We’ll help you think some of these, among others:

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Topics: website, 2015 planning, Goldstein Group Communications, go

2015 Marketing Budget Planning

Posted by Joel Goldstein

Nov 20, 2014 3:51:00 PM

It’s budget planning season for marketers.  Now is the time of year when you look at what2015 Marketing Budget Planning worked, what didn’t, and turn on the creativity after-burners to create that one awesome marketing campaign that will assure your spot in the Marketer Hall of Fame.

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Topics: Marketing, website, 2015 ad planning, budget

The Dirty Dozen: 12 Filthy-Great Ideas to Boost Quality Lead Flow

Posted by Joel Goldstein

Sep 19, 2014 11:00:00 AM

Who doesn't like the movie classic The Dirty Dozen?  While it would be boastful to say our
Lead Generation ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right.  A few previews:

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Topics: lead generation, website, marketing strategy, Goldstein Group Communications

25 Website “Must Haves” for Driving Traffic, Leads and Sales

Posted by Joel Goldstein

Feb 26, 2014 9:42:00 AM

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Topics: website, Goldstein Group Communications

The Three Most Important Questions to Answer for Improving Your Lead Generation ROI

Posted by Joel Goldstein

Dec 3, 2013 7:07:00 PM

B-to-B companies today rely on their websites to generate a steady stream of qualified leads. But too many companies focus on improving their search engine rankings (which is certainly important!) without following through by examining their websites critically. Does the site do as much as it can in converting passing visitors into actual sales opportunities?

Answer these three preliminary questions as a foundation for website lead generation:

  1. What should you pay for a lead? Many companies don’t know what they’re really paying for a lead (it’s important to note that we’re not talking about a sales-ready opportunity but an initial sales inquiry). You can’t improve your performance until you’ve first calculated your current performance, and then benchmarked it against others. Marketing Sherpa, the B-to-B consulting firm, published data showing B-to-B marketers pay less than $20.

  2. What conversion rate should you have? The study went on to calculate the conversion rate of visitors to leads from a site. Is 4% a good rate? Should it be 20%? It’s important for goalsetting to compare your conversion rate to current levels as well as B-to-B benchmarks.

  3. What techniques work best for conversion? It’s pretty simple—now that you know what to pay, and what conversion levels to expect, it’s time to turn your site into a lead machine.

Hubspot, one of the larger inbound marketing software companies, points to its own research, which confirms MarketingSherpa’s findings. Hubspot’s recent data shows that 60% of companies will execute inbound marketing strategies in 2013, and that marketers will allocate 34% of their overall budgets to inbound tactics. That’s a massive shift away from traditional marketing or brand advertising.

Our White Paper publishes all three studies mentioned above, so you can benchmark your own Lead Generation ROI performance.

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Topics: lead generation, marketing automation, website, Goldstein Group Communications, business-to-business

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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