Google Paid Search – Sitelinks and Ad Extensions Become More Important

Posted by Cyndi Friedel

Nov 4, 2013 12:13:00 PM

 Google continues its “relevancy” campaign with changes to its Paid Search Program.  Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google site extensions and other advanced programming techniques, you’ll outrank competitors that don’t.  That’s why we do site extensions and other programs for our Google paid programs.  They’ll be even more important going forward.  Hubspot did a nice blog post on this to give you some background.  Click here to read the blog post. 

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Topics: paid search, Google, sitelinks, Hubspot, Google extensions

Google Sitelinks Cost More – But That’s OK

Posted by Eriks Reks

Sep 13, 2013 10:09:00 AM

It’s more common today to see examples of Google Sitelinks (the mini-links that appear under an organic or paid search ad) included with search results. We’re using them to help our clients occupy more real estate on the first page, as well as attract more qualified visitors to their sites.

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Topics: Google, sitelinks

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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