5 New Ways We’re Using Google Advertising to Drive Leads

Posted by Joel Goldstein

Apr 10, 2014 11:56:00 AM

Yes, it’s tough keeping up with all the changes in online marketing.  In our shop, we talk aboutNew Call-to-Action how as marketers are jobs are changing every two years, with new tools and technologies to master.

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Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm

B-to-B Marketing: 8th Idea for 2014

Posted by Joel Goldstein

Dec 31, 2013 9:58:00 AM


    Remarketing Banners
    ! Forget what I said in the previous blog post. There is one area where banners still generate a response, and that’s the relatively new technique of remarketing banners. These are banners that are served up to visitors after they’ve left your site, while they’re visiting other sites. You may have noticed these yourself – what a coincidence, you’ve thought, that I keep seeing banners for that store or company site I visited recently. No coincidence at all, of course. Our experience shows that they’re tremendously effective, not just in getting engineers to return to your site but in generating higher quality visitors who turn into a lead or prospect. In fact, our remarketing leads are produced for just a fraction of what we see in other programs.  See all 13 ideas by clicking here
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    Topics: remarketing banners, business-to-business

    About Us and this Blog:

    At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

    We call it Measurably Better Marketing. 

     

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