Can You Sell to Millennial Engineers on the Phone? Recently we’ve had some discussion here at the agency about the use of tele-sales, and whether that time has passed. Is it possible to reach people and sell on the ...
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Tech Accelerators Will Win the Marketing Battleground I was stunned to read this: Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech ...
CRM can be a powerful ally for senior managers or another frustrating software tool that fails to live up to its promises. We recently interviewed a wide variety of CEOs and marketing/sales VPs to uncover, after three ...
Goldstein Group Communications agency president Joel Goldstein spoke this week at the IT Expo 2017 technology conference in Fort Lauderdale, FL. The event is held annually for technology manufacturers, software ...
It’s a new year, so we’re all making big, big plans for 2017. But as we all know, any forward-looking plan has to take into account a look backward at what worked, and what didn’t. No news there. We all want to spend ...
It’s that time of year for b-to-b businesses - and there are a few things to consider before your company begins implementing your 2017 Marketing Budget. You’ve made your budget, but are your numbers good? According to ...
Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on October 6. The panel was one of a series of ...
Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase ...
All of us at Goldstein Group Communications would like to wish you a Happy New Year. It has been our pleasure posting marketing tips throughout the year to help you reach your marketing goals. We wish you a prosperous ...
Where should you spend your 2016 marketing budget? Where will you get the most impact? Our ebook walks through a few tips:
So much is changing about marketing that sometimes it’s hard to know what to prioritize. So turn for advice to the best place possible – your customers! They’re clear on telling us what works, and what doesn’t. Our ...
Disclaimer: Consult with your primary care physician before beginning any fitness program. The following recommendations are my own. Your results may vary. Oh, and your physician probably won’t have any valuable advice ...
We’ve all heard the following with regard to the project management triangle: “Price, quality or service – pick two.”
I’ve seen a few research studies recently that underscore how we should think about B2B marketing and what customers are trying to tell you as a marketer.
Years ago, Intel struck gold with its “Intel Inside” campaign. This chip supplier found a way into more OEM equipment by going through the consumer. Going B2C turned into the perfect way to build on its already-strong ...
