Tech Accelerators will win the Marketing Battleground

Posted by Joel Goldstein

Jul 17, 2017 1:04:22 PM

Tech Accelerators Will Win the Marketing Battleground tech_accelerators_image.jpg

I was stunned to read this:  Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech budget!

Perhaps I shouldn’t be surprised, with the explosion in marketing tools coming to the market.  See the graphic put together by Chiefmartech.com, and you’ll see what I mean.  It’s a dizzying array of tech tools to measure and improve marketing.  No wonder marketing feels so overwhelming these days!

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Topics: Marketing, Inbound Marketing, technology, Goldstein Group Communications, digital marketing

Top Secret B2B Marketing Fitness Program Revealed!

Posted by Loren Meck

Aug 4, 2015 2:06:00 PM

Disclaimer: Consult with your primary care physician before beginning any fitness program. The following recommendations are my own. Your results may vary. Oh, and your physician probably won’t have any valuable advice about your B2B marketing fitness. That’s where I come in.

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Topics: Marketing, B2B, social media, Inbound Marketing, content, podcasts

Inbound Marketing Checklist: 10 Things You Can’t Afford to Miss

Posted by Cyndi Friedel

Apr 1, 2014 2:12:00 PM

The lead gen campaign you run today will be different than the one you ran 2 years ago.Inbound Marketing Checklist

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Topics: Marketing, Inbound Marketing, 2014 ad planning, blog

It’s Pure Marketing Madness: Let’s Put an End to Lead Generation

Posted by Joel Goldstein

Mar 25, 2014 9:44:00 AM

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Topics: Marketing, lead generation, Inbound Marketing, Hubspot

Going Viral: YouTube “Suggested” Videos Are The Trick

Posted by Joel Goldstein

Mar 13, 2014 4:57:00 PM

Recently one of our clients, which makes something rather routine known as “dust collectors,”inbound marketing methodology found that two of their demo videos had gone viral.  They usually have a few thousand views, but for some reason one had 33,000 views, and the other hand 68,000!  How did THAT happen?

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Topics: Inbound Marketing, video, YouTube, algorithm

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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