Why is CRM So Hard?

Posted by Joel Goldstein

Apr 27, 2017 11:38:33 AM

Why is CRM So Hard?

CRM.jpgSales Enablement is all the rage these days. The concept of getting more traction in sales and more alignment between sales and marketing is certainly not new. However, the spotlight on finally eliminating the barriers between sales and marketing is getting more attention than I’ve ever seen in 35 years of b-to-b marketing.

Read More

Topics: CRM

Making CRM Easier: A new eBook from Goldstein Group.

Posted by Joel Goldstein

Feb 15, 2017 10:10:26 AM

 

CRM can be a powerful ally for senior managers or another frustrating software tool that fails to live up to its promises. We recently interviewed a wide variety of CEOs and marketing/sales VPs to uncover, after three decades in the field, what prevents CRM from being used – and how to eliminate those barriers. 

Read More

Topics: Marketing, ROI, CRM, Analytics

7 Steps to Drive Marketing ROI

Posted by Brandi McElhatten

Apr 19, 2016 2:10:18 PM

 

Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase “not so long ago” refers to 6 months ago. Ok, ok - maybe not 6 months ago per se. The fact is that it is continually harder for a company to get its message out to who it’s trying to reach. A good Marketing professional knows what content generates a response, and what generates clicks.

Read More

Topics: Marketing, ROI, CRM, eBook

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

Subscribe to Email Updates

Posts by Topic

see all
A blog about Wordpress design, development , Software and inspiration http://themesharebd.blogspot.com