One Really Good Thing about CASL and Five Ways to Use It

Posted by Loren Meck

Jul 17, 2014 3:36:00 PM

There’s no question about it: CASL is a new frustration for legitimate marketers. 
In19 Ways to Brainstorm New Blog Content Understanding the CASL Hassle, we’ve addressed a number of the FAQs related to the new Canada Anti-Spam Law. Now that you’re informed, the next step is to decide what to do about it.  

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Topics: email marketing, CASL, Goldstein Group Communications

Understanding the CASL Hassle: FAQs We All Seem To Be Asking

Posted by Joel Goldstein

Jul 10, 2014 9:30:00 AM

What is CASL?

Canadian Anti-Spam Legislation took effect July 1, 2014 with new restrictions about what permissions – consent -- companies must obtain before they can email customers and prospects.  While it was really created to stop those mass consumer spammers from dropping 1 million emails at a time, it does contain a few provisions legitimate b-to-b marketers have to account for.

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Topics: email marketing, CASL, Goldstein Group Communications

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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