Are You Listening? Five Things Your Customers Are Telling You.

Posted by Joel Goldstein

Aug 17, 2015 1:19:00 PM

So much is changing about marketing that sometimes it’s hard to know what to prioritize. So
turn for advice to the best place possible – your customers!  They’re clear on telling us what works, and what doesn’t. Our newest eBook goes through five of the most important suggestions customers are whispering in our ears:

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Topics: Marketing, Goldstein Group Communications, business-to-business, brand awareness

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Posted by Joel Goldstein

Dec 10, 2014 1:33:00 PM

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

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Topics: lead generation, marketing automation, Hubspot, Goldstein Group Communications, business-to-business

Hiring an Agency: “The Dirty Dozen” Core Questions to Ask To Find a Fit That Lasts

Posted by Joel Goldstein

Apr 14, 2014 10:58:00 AM

“People get hired for what they know, and fired for who they are.”  That maxim for making the right employee hiring decisions holds true for making a good decision when hiring a b-to-bNew Call-to-Action marketing agency today.

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Topics: Marketing, advertising, marketing strategy, business-to-business

PR Update: What’s Changed in What Editors Want From You?

Posted by Joel Goldstein

Mar 10, 2014 10:33:00 AM

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Topics: video, PR, business-to-business, Public Relations, blogging

A Valentine’s Day Message: Are we falling in love with email again?

Posted by Joel Goldstein

Feb 14, 2014 8:30:00 AM

Email inboxes have become a true horror story for many of us.  The flood continues, and it’s getting to be a daily chore to manage the flow of information.  So that presents a problem for those of us who rely on email marketing as an important lever of lead generation.  In fact, for the last few years, most companies have seen a steady decline in click through rates from a 6% overage to something more in the 3% range.

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Topics: Marketing, advertising, email marketing, 2014 ad planning, business-to-business

Are Your Marketing Programs Earning a Gold Medal?

Posted by Joel Goldstein

Feb 10, 2014 12:09:00 PM

The athletes in Sochi aren’t the only ones who perform at a high level – we all do asfree website audit from b2b marketing experts at the Goldstein Group marketers.  So if we all understand that proving ROI in marketing is senior management’s #1 concerns, which every study says is the case, it’s worthwhile to use the Olympic season as an opportunity to benchmark your own performance.  Would you score a 10 on your last trade show?  Is your website performing at the level of a true gold medalist?  Are your email rates stable or declining, and what’s typical?

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Topics: advertising, marketing strategy, 2014 ad planning, business-to-business

9 Useless Things to Cut From Your Marketing

Posted by Joel Goldstein

Jan 29, 2014 11:22:00 AM

The fast-paced world of digital marketing has made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. 9 useless things to cut from your marketing

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Topics: technology, advertising, 2014 ad planning, Goldstein Group Communications, business-to-business

B-to-B Marketing: 13th Idea for 2014

Posted by Joel Goldstein

Jan 28, 2014 2:13:00 PM

Grab me, entertain me, engage me, THEN teach me. It’s related to #11marketing to engineers and #12 above, but we have to find more creative and clever ways to talk to our engineering customers than just posting white papers. That’s still important, but creating engaging and fascinating web environments in the new parallax animated web environment, creating infographics, constructing engineering calculators, producing animations of our products – those are all must-haves for technical marketers today.

    At the end of the day, if we help engineers do their jobs better, we’ll be valuable to them. But we have to get in front of them first, and we have to push our ideas to the clever, engaging side of what we produce rather than just packaging everything in text. Try new ideas. Approach your prospects from the left instead of the right for a change. The best part of marketing for 2014 is that, because so much of it is online, we can see what works in an instant. The analytics drive us to what works, with none of the guesswork of the past. It’s a great time to be in marketing!

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    Topics: 2014 ad planning, Goldstein Group Communications, business-to-business

    B-to-B Marketing: 12th Idea for 2014

    Posted by Joel Goldstein

    Jan 23, 2014 12:01:00 PM

    Engineers like to laugh, too . A group of interns at NASA’s Johnson Space Center created a parody of the popular Gangnam Style video that has generated nearly 5 million views! It’s quite well done, but it’s also a great example of how engineers will pay attention to messages that are entertaining and fun, rather than just the dry spec-sheet facts. One client generated 100 times the response to a video with a “campy” title to a webcast, “Campfire Songs from the Network Edge.” The content was just as tutorial as their others, but the title seemed to break through that clutter and get attention from engineers exposed to too many messages that are too similar, dull and routine. Keep them laughing, and we’ll keep them coming back for more? Perhaps, but it’s a direction worth exploring for technical marketing.
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    Topics: Marketing, video, marketing to engineers, business-to-business

    B-to-B Marketing: 11th Idea for 2014

    Posted by Joel Goldstein

    Jan 21, 2014 2:50:00 PM

    Teach me something, but don’t make me read it. We’ve talked earlier19 Ways to Brainstorm New Blog Content about how time pressured our engineering customers are. They don’t have time any longer to read an eight-page white paper. Our trade magazines have responded as well with shorter articles – 1200-word pieces are far more common today than the 2000-to-2500-word features we used to write. It’s all about the pictures, videos and graphics we can use to tell our stories. Here’s an example: a client created a tremendous giveaway promotion for a behind-the-scenes trip to a NASA facility. One of our media partners wrote a few blog posts, inviting readers to “click here” to enter. The posts did fine, with each blog post generating 10–15 entries. However, one post generated 147 entries! What was the difference? The editor changed the “click here” link to a “click here” jpeg of a picture of the entry form! Engineers responded far more dramatically to that simple picture than to the words “click here.” Strange, but true.
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    Topics: marketing strategy, 2014 ad planning, Goldstein Group Communications, business-to-business

    About Us and this Blog:

    At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

    We call it Measurably Better Marketing. 

     

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