How Healthy Is Your B2B Martech Innovation Stack? We’ve long held that the impact of technology plays a significant role in marketing impact. At this stage, every company has a website, a search program and email ...
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Benjamin Franklin told us that the only things certain this world are death and taxes, but COVID has added something new to the list: uncertainty. That applies to every corner of B2B marketing and lead generation, of ...
Social distancing doesn't mean we get to put sales on hold. As with everything related to the virus, new patterns and behaviors are taking place, and it's likely to shape our method of sales and marketing in permanent ...
When many of our prospects are working from home and with many trade shows cancelled, it’s even more of a challenge to engage potential customers. Where will you find the sales leads you need to keep your pipelines ...
During the past few weeks, some agency clients are continuing to do business uninterrupted, some are seeing declines in orders, some are even seeing increases if they’re tied to some product critical for combatting the ...
2020 was finally going to be the year for the new company website! Until the coronavirus came along. Many companies have put their new website development plans on hold, but the sales and marketing machine needs to ...
Carolyn Polanski has been promoted to become GGC’s Senior Account Director. In this role, Carolyn will serve as a member of the agency’s management team and lead the account service staff. In her new position, Carolyn ...
Sometimes customers say the darndest things. In our work with clients, we see companies struggle to include the customer’s voice in their messaging and even in their product development efforts. It’s quite a challenge, ...
You have a blog and you post at regular intervals. Great, lots of companies do. But oh, finding those topics … Probably the most difficult part of maintaining a B2B blog is finding appropriate topics. Everyone’s got a ...
Goldstein Group is proud to have taken home the Gold Rock, top honors, in the Technical Article category of the 2019 PRSA Cleveland Rocks Awards competition.
Marketing is all about your message. How you say something is equally as important, if not more, than what you’re saying. That’s why you need to adapt your language and your tone to fit your audience. If you’re dealing ...
Today we are throwing it back to this summer when Scott McAfferty from WTWH Media visited our offices to talk about how companies are using AI and marketing automation to leverage marketing impact. Artificial ...
It’s our Halloween blog post, but we’ll keep our ideas here on the Treat side of Trick or Treat. The GGC community certainly enjoyed a Marketing Treat to remember when we invited Alan Gaffney, Vice President of Global ...
Happy Fall! We can't believe it's the end of October already and 2020 is right around the corner. We are busy preparing for the year ahead and looking back on everything we learned in 2019.
It’s hard to believe it's already Fall. Today we’re looking back on our second Annual GGC Marketing Summer Camp held at our office in August. It was so nice to welcome clients and friends alike, to catch up and learn a ...
Marketing today can be daunting. We see clients struggle with trying to figure out what works in digital marketing and how to boost their ROI. Everyone’s trying to draw that straight line from marketing to sales, and ...