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2015 Marketing Budget Planning

25 Website Must Haves

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Killer Ideas to Build That Website in 2015

 
Website Design

Are you thinking about a website re-design in 2015?

If so, you will definitely want to read our "Killer Idea" eBook that will help kickstart some cool ideas for your website re-design.  What new tech tools should you think about?  What new marketing principles are working in web-world today?  We’ll help you think some of these, among others:

Mission Accomplished: Littelfuse Speed2Design Wins Second Platinum MarCom Award

 
Marcom

Littelfuse, Inc., the global leader in circuit protection, has received a 2014 Platinum MarCom Award in the Marketing/Promo Campaign/Special Event category for the planning and promotion of the Speed2Design 2013 campaign. The company earned its second Platinum Award for creating a unique campaign that educated electronics engineers about the importance of circuit protection, while offering them a chance to win a behind-the-scenes ‘EXPLORATION & DISCOVERY’ experience at two NASA facilities.

7 Shocking Numbers to Consider When Building Your 2015 B-to-B Marketing Budget

 
2015 Marketing Budget - 7 Shocking Numbers

Everybody has their own way to build a b-to-b marketing budget. Our newest eBook lists best practices from some of the most successful marketers we can find, and from several b-to-b industry analysts. The benchmark stats are important – and perhaps even a little shocking!

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

 
Hubspot Logo

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

The status is based on the number of clients using Hubspot. GGC became a VAR just under 18 months ago; agency president Joel Goldstein says it shouldn’t be surprising Hubspot has become so critical to client programs in such a short time.


2015 Marketing Budget Planning

 
Be a Marketing Hero

It’s budget planning season for marketers.  Now is the time of year when you look at what worked, what didn’t, and turn on the creativity after-burners to create that one awesome marketing campaign that will assure your spot in the Marketer Hall of Fame.

The Dirty Dozen: 12 Filthy-Great Ideas to Boost Quality Lead Flow

 
Lead Generation

Who doesn't like the movie classic The Dirty Dozen?  While it would be boastful to say our
ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right.  A few previews:

• How to use thank you pages to move people down the funnel


Multi-Touch Marketing: A Concept Invented Just a LITTLE BIT Before You Might Think

 
Successful Advertising


Thanks to Guerilla Marketing author Al Lautenslager, who shared this with us at a recent Entrepreneurs’ Organization event.  We’ve always known that running an ad once doesn’t make much of an impact.  Seems like that’s been common knowledge for quite a while!

  1. The first time a man looks at an advertisement, he does not see it. 
  2. The second time, he does not notice it. 
  3. The third time, he is conscious of its existence. 
  4. The fourth time, he faintly remembers having seen it before. 
  5. The fifth time, he reads it.
  6. The sixth time, he turns up his nose at it.
  7. The seventh time, he reads it through and says, "Oh brother!" 
  8. The eighth time, he says, "Here's that confounded thing again!" 
  9. The ninth time, he wonders if it amounts to anything.
  10. The tenth time, he asks his neighbor if he has tried it.
  11. The eleventh time, he wonders how the advertiser makes it pay. 
  12. The twelfth time, he thinks it must be a good thing.
  13. The thirteenth time, he thinks perhaps it might be worth something. 
  14. The fourteenth time, he remembers wanting such a thing a long time.
  15. The fifteenth time, he is tantalized because he cannot afford to buy it. 
  16. The sixteenth time, he thinks he will buy it some day. 
  17. The seventeenth time, he makes a memorandum to buy it.
  18. The eighteenth time, he swears at his poverty.
  19. The nineteenth time, he counts his money carefully. 
  20. The twentieth time he sees the ad, he buys what it is offering.

The list you've just read was written by Thomas Smith of London in l885 in his pamphlet Successful Advertising


Security Vulnerability in Wordpress – Update Now!

 

In the last few weeks, it has been revealed that a huge security flaw exists in Wordpress l content management systems that could easily take down an entire site. Goldstein Group recommends that all clients and anyone using Wordpress update to the latest version now.

One Really Good Thing about CASL and Five Ways to Use It

 
19 Ways to Brainstorm New Blog Content

There’s no question about it: CASL is a new frustration for legitimate marketers. 
In Understanding the CASL Hassle, we’ve addressed a number of the FAQs related to the new Canada Anti-Spam Law. Now that you’re informed, the next step is to decide what to do about it.  

Bottom line: During the defined transitional period, your goal is to migrate as many of your email contacts from ‘implied consent’ to ‘expressed consent’.


Understanding the CASL Hassle: FAQs We All Seem To Be Asking

 
CASL Canadian Anti-Spam

What is CASL?

Canadian Anti-Spam Legislation took effect July 1, 2014 with new restrictions about what permissions – consent -- companies must obtain before they can email customers and prospects.  While it was really created to stop those mass consumer spammers from dropping 1 million emails at a time, it does contain a few provisions legitimate b-to-b marketers have to account for.

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