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2015 Marketing Budget Planning

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Mission Accomplished: Littelfuse Speed2Design Wins Second Platinum MarCom Award


Littelfuse, Inc., the global leader in circuit protection, has received a 2014 Platinum MarCom Award in the Marketing/Promo Campaign/Special Event category for the planning and promotion of the Speed2Design 2013 campaign. The company earned its second Platinum Award for creating a unique campaign that educated electronics engineers about the importance of circuit protection, while offering them a chance to win a behind-the-scenes ‘EXPLORATION & DISCOVERY’ experience at two NASA facilities.

And the Winner is... The Power of Integrated Marketing

Integrated Marketing

Everyone’s trying to answer to answer the question "what works today in marketing." Sometimes the answer is not what’s new, but what’s always been true:  Integrated Marketing! The impact of Integrated Marketing – using a variety of tactics to reach your targets – has never been more important. In today’s noisy world, you need to touch your prospects multiple times in order to be heard, which is becoming harder than ever.  In fact, one of our agency’s recent integrated campaigns – Littelfuse Speed2Design campaign – not only produced impressive metrics and results, but took top honors in SEVEN national award competitions: 

Are Your Blogs Like Trees Falling in The Forest (Unheard) Due to Poor SEO?

SEO - Blog10 SEO Questions You Should Answer before Posting Your Blog

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" may be a philosophical question about reality and our powers of observation, but it also illustrates an insightful point about blog content and the importance of SEO. If your blog is posted without proper optimization, it becomes like a virtual tree that falls in the massive internet forest when no one is around to hear it.

Bottom line: Without proper optimization, the messages you’ve crafted for your blogosphere will be missed by the dream customers you’re trying to reach.

As a part of any content marketing strategy, blogging is a critical cornerstone for success. Assuming you’re working a well-defined integrated marketing strategy, the first thing you’ll do is define what you’re writing about, i.e., the topic of your blog article. To assure it is search engine optimized from the start, you should identify target keyword(s) and, more importantly, a long-tail keyword that your topic will address. (More on the importance of long-tail keywords in a future blog.)

To attracted the desired attention from your buyer personas as they comb the search engines for the answers to their pain points, there are four elements of your blog that you should optimize: title, body, image and meta. This is SEO 101 stuff, but it is often forgotten in the rush to get things done.

Title Optimization

  1. Is there at least one keyword in your title?
    This has significant impact on search engine results. Even better, try to incorporate a long-tail keyword in your title. 
  2. Is your title length 70-characters or less? 
    The title length should fall in the 70-character sweet spot. If your title is too long, it’s possible that the most important part of the title related to your topic keywords gets truncated in the search engine results.

    Body Optimization
  3. Are relevant keywords used in the body? 
    Common sense. Nuff said. 
  4. Are there a few links to relevant pages of your website? 
    Including one or more links to other relevant blogs and/or pages of your website will help improve overall SEO. They can be linked within the narrative or added as a ‘Learn More’ or ‘See Also’ list at the end.
  5. Is there at least one call-to-action (CTA)? 
    When you select your blog topics, do so with CTAs in mind. What action do you want the reader to take? Download an e-book? View a video? Register for a webinar? Make sure you add a CTA that invites them to take that action.
  6. Have any keywords been repeated too many times?
    If you’ve used a keyword over five times, this can be considered spammy by the search engines. Use keywords naturally, but don’t overdo it.

    Image Optimization
  7. Does your blog include at least one image? 
    The data shows us time and time again that we are visually-driven. A relevant photo, illustration or infographic says 1000 words (and sometime more!). Having the right image can draw the right kind of attention to your blog topic. It can be humorous, fun, witty, impactful -- but be sure to make it relevant to the topic. TIP: Also be sure the image name and the image description are optimized as well.

    Meta Optimization
  8. Is your meta description short enough? 
    Search engines only display the first 150-characters of your meta description. Keep it within that limit for the best SEO impact.
  9. Are there keywords in your URL? 
    Do your best to include at least one. This will make your blog very easy to find in the search engines.
  10. Are there keywords in your meta description?
    This has a similar SEO impact as including keywords in your URL, while also establishing the fact for your readers that the topic in which they have an interest is covered in your blog article.

These simple rules for SEO are easily implemented in any blogging tool you use. An added benefit of using HubSpot is the SEO View within the blog tool. It helps integrate these rules into your writing processes and red flags any missing blog optimization, providing you with an SEO sanity check.

With a bit of extra effort, you can guarantee every blog post you release upon the world is in top form for being found by the search engines, and more importantly, will be ‘virtually heard as it falls’ by those dream customers you’re trying to reach.

See also: Do Blogs Drive SEO Rankings? [Case Study]

Killer Ideas to Build That Website in 2015

Website Design

Are you thinking about a website re-design in 2015?

If so, you will definitely want to read our "Killer Idea" eBook that will help kickstart some cool ideas for your website re-design.  What new tech tools should you think about?  What new marketing principles are working in web-world today?  We’ll help you think some of these, among others:

7 Shocking Numbers to Consider When Building Your 2015 B-to-B Marketing Budget

2015 Marketing Budget - 7 Shocking Numbers

Everybody has their own way to build a b-to-b marketing budget. Our newest eBook lists best practices from some of the most successful marketers we can find, and from several b-to-b industry analysts. The benchmark stats are important – and perhaps even a little shocking!

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Hubspot Logo

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

The status is based on the number of clients using Hubspot. GGC became a VAR just under 18 months ago; agency president Joel Goldstein says it shouldn’t be surprising Hubspot has become so critical to client programs in such a short time.

2015 Marketing Budget Planning

Be a Marketing Hero

It’s budget planning season for marketers.  Now is the time of year when you look at what worked, what didn’t, and turn on the creativity after-burners to create that one awesome marketing campaign that will assure your spot in the Marketer Hall of Fame.

The Dirty Dozen: 12 Filthy-Great Ideas to Boost Quality Lead Flow

Lead Generation

Who doesn't like the movie classic The Dirty Dozen?  While it would be boastful to say our
ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right.  A few previews:

• How to use thank you pages to move people down the funnel

Multi-Touch Marketing: A Concept Invented Just a LITTLE BIT Before You Might Think

Successful Advertising

Thanks to Guerilla Marketing author Al Lautenslager, who shared this with us at a recent Entrepreneurs’ Organization event.  We’ve always known that running an ad once doesn’t make much of an impact.  Seems like that’s been common knowledge for quite a while!

  1. The first time a man looks at an advertisement, he does not see it. 
  2. The second time, he does not notice it. 
  3. The third time, he is conscious of its existence. 
  4. The fourth time, he faintly remembers having seen it before. 
  5. The fifth time, he reads it.
  6. The sixth time, he turns up his nose at it.
  7. The seventh time, he reads it through and says, "Oh brother!" 
  8. The eighth time, he says, "Here's that confounded thing again!" 
  9. The ninth time, he wonders if it amounts to anything.
  10. The tenth time, he asks his neighbor if he has tried it.
  11. The eleventh time, he wonders how the advertiser makes it pay. 
  12. The twelfth time, he thinks it must be a good thing.
  13. The thirteenth time, he thinks perhaps it might be worth something. 
  14. The fourteenth time, he remembers wanting such a thing a long time.
  15. The fifteenth time, he is tantalized because he cannot afford to buy it. 
  16. The sixteenth time, he thinks he will buy it some day. 
  17. The seventeenth time, he makes a memorandum to buy it.
  18. The eighteenth time, he swears at his poverty.
  19. The nineteenth time, he counts his money carefully. 
  20. The twentieth time he sees the ad, he buys what it is offering.

The list you've just read was written by Thomas Smith of London in l885 in his pamphlet Successful Advertising

Security Vulnerability in Wordpress – Update Now!


In the last few weeks, it has been revealed that a huge security flaw exists in Wordpress l content management systems that could easily take down an entire site. Goldstein Group recommends that all clients and anyone using Wordpress update to the latest version now.

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